Masdar

Increase awareness of ZSP, engagement, and registrations effectively.​

Drive registrations and nominations across phase 1 and 2, drive​
engagements and votes for phase 3.​

Launch phase 4 to announce winners and cover the award ceremony.​

Our strategy involves cross-channel targeting, aligning messaging​with award pillars, using Oracle BlueKai for data optimization, and a seasonality-sensitive approach. It covers phases 1 and 2 for registrations and nominations, phase 3 for engagements and votes, and phase 4 for winner announcements and event​ coverage, with strong remarketing.​